What The Heck is Internet Marketing Why Is It So Popular?

In my journey as Internet Business Owner, the single popular word in online business world is called “Internet Marketing”

When I learned and researched about this is interesting how a lot of people perceive it. In my own terms from what I see Internet marketing is a technique on how to market a product or service to mass online. The technique is used by every company that sells from tangible goods, retails, lottery, gambling, adult novelty, lifestyle goods. From service like car repair, dentist, copy writing, graphic design, audio voice over, and many more. As you can see that Internet has become a lifestyle and marketing in general is what required from every company to master.

Internet Marketing (IM) is a range of technique from market research, understanding AIDA and SWOT, problem solving, then in practice doing keyword research, SEO, creating product that helps market, bring traffic, build customer interest list. These are part of the Internet Marketing in General.

IM is not Network Marketing. Network Marketing is kinda different, I don’t really quite comfortable with the idea a company just pay us after we made our referring sale that we are paid small amount after we made 2 sale or 4 sale. It is just ridiculous.
The company needs you! and if they say you don’t work for a 9 to 5 day job. I can say that you work indefinite time for this MLM or network marketing company. And the compensation plan is not any better than your 9 to 5 day job.

I do not have problem with Network Marketing / MLM but when they come to the scene and acknowledge themselves as an Internet Marketing that’s what totally wrong and misconception. I can tell you that Internet Marketing is a techinque or like a methodology for one to market on the world wide web. Let’s see how does Internet Marketing in general do their practice

Internet Marketing in genereal target certain group that has interest which most of the time is like Make Money Online, Work From Home, Home Business, Online Entrepreneur, Stay At Home Dad, Working Mom at Home. Once a person or a company understand the common problem of what’s out there for this certain market group. They can offer solution by offering the relevant information then they come about creating product (Product Creation Stage) from here a few stuff is being developed hiring a copywriter, graphic designer, sales letter copywriter. The next part is to setup a being or identity (find a good domain name, reliable hosting) and upload all the necessary material.

The key to these whole product promotion is being able to drive traffic to your product /service website and build it consistently.

The other important factor is product / service delivery. What kinda product they get and also how long does it take to get into the hand of your customer. And gaining feedback. Roll the process over and over.. it is the same like conventional business but the different you do it online

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